9/25/2023 0 Comments Cancel vimeo free trialHost interactive sessions (such as AMAs) with your audience. Here are some thought starters for using audio social media platforms: Lively, engaging conversations can help you build your image as a leader in your niche and introduce your business or products to valuable audiences already interested in topics related to your niche (otherwise, they wouldn’t be tuning in). The most significant advantage of audio social media platforms and formats is the high attention and engagement you’re likely to get from opt-in listeners. How your business can use them: New social audio platforms (like Clubhouse) and formats (like Twitter Spaces) have thrived during COVID-19 lockdowns while people have been at home with more time to join live conversations. Used for: Listening to live conversations on specific topics. Social audio platforms and formatsĮxamples: Clubhouse, Twitter Spaces, Spotify Types of social media platforms and formats you should know in 2021 1. The necessary marketing skills will be communication and creativity, as you can learn new platforms on the go. Impossible for brands to have an active presence on all, they’ll fully commit to just 2 or 3. The 2020s will see an explosion of new platforms. If you’re not sure where to find recent stats, we’ve got you covered:Īsk yourself: which platforms match my business goals best?įor example, if one of your goals is to increase awareness about a new product or service that could benefit from video tutorials, you should focus on video-only platforms (like YouTube and Vimeo) or video formats available on the sites you’re already active on (like Instagram Stories and Reels, Facebook Live, etc.). Whenever a new social media platform emerges, it’s essential to know the difference between a shiny new object and a fast-growing platform that has the potential to stick.Īlthough no one can tell the future, one way to know if a platform has staying power is to compare its statistics to established social media platforms. Source: Digital 2021 report Keep up to date with social media statistics What type of content are they looking for? Which types of accounts do they follow? Are they passive consumers or content creators?įor detailed insights into how people use different social media platforms, dive into our State of Digital 2021 report. The second thing to understand is how your audience is using that platform. It makes more sense to go where your audience is already hanging out than to join a new platform and attract your audience to it. The first question you should ask before joining a new social media platform is: where is your audience? Social media managers hopping on to a short call to hear about a new platform we should be on /sagFLxpuiM To avoid spending too much of your time learning the ropes of every new platform, let your social media marketing strategy guide your decisions, and only join the networks that support your goals.įollow these three tips to build your own criteria that will help you evaluate any new social media platform, no matter what it is or how it works. With the ever-growing number of social media platforms, it can be overwhelming to constantly wonder whether each of them is worth your time. How to choose the best types of social media for your business So, instead of giving you high level descriptions of Facebook, Twitter and LinkedIn (you can find that anywhere!), we grouped a wide variety of platforms into nine general categories that focus on specific use cases and what businesses can accomplish by using them.īonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Now, most established social media platforms have expanded to incorporate live streaming, augmented reality, shopping, social audio, and more. One thing that’s changed since the early days of social media is that many platforms used to focus on one function, such as social networking or image sharing. Some of them are pretty niche, while others have the potential to become the next Instagram or TikTok. However, there are many types of social media sites out there, with new platforms and formats popping up on the regular. When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry.
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